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b2b embodies the vision of Yolanda Zobel and Marcelo Alcaide, premissed by their initial collaboration in the helm of the french house of courrèges, where they initiated the genesis of this work in progress, deeply connected with the based status quo of the late house.

Within its kaleidoscopic perspective , the brand seeks to explore a constant and permanent state of experimentation.

b2b explores the symbiotic relation between garments and linguistics - as a performative act of experimentation, improvisation in the act of freedom and liberation of the body.

A common language of exceptional forms transforming the unconventional into ordinary, without the constraints of a predetermined choreography. . In constant transformation, the garments are a clear expression of a (post) contemporary self.


b2b intends  innovation and determination as well as imperfection and concern.

It celebrates the process as much as the product: the raw, the real and the imperfect are as valued as the final article.


A celebration of the morphing organism by blurring the boundaries for new modality of relations.


A form of resistance against the power that disciplines and regulates bodies through norms, rules, and expectations. Struggle arises in combination with tenderness, experimentation and possibility, perversion, care, and love.


Distortion and transparency are constantly disrupting the surfaces; the fabric is tampered, shaped, it is cut and reunited with zips, strings, revealing new possibilities of the fitting.
The presence of the body is tangible. Transparencies reveal an absoluteness of intent that adapts to reality by returning us an analysable body, a manipulable one.


By editing the narrative of the body in wildly contrasting scenes, b2b reveals the pattern of meanings that is woven into our community's reality.


Embody freedom and resist the disciplining and controlling forces of power.

The body it’s a multitude.
The body of many.


raum@back2back.systems
back2back.systems 2023